B2B market research

What is B2B market?
B2B (business to business) is all trade transactions between companies or institutions (partners, suppliers, distributors, points of sale or service etc.) B2B market differs from traditional one in a client type – so called ‘business client’, who requires the special combination of marketing tools, unlike the retail client.

When we consider B2B market research?
Business-to-business market research differs from research conducted for business-to-consumer market research significantly (i.e. relations between companies and final client). In short, we can say that B2B research are when products or services of one company are intended for other companies and this is business client.

Type of our B2B market research
Within the framework of our specialization we would like to offer you conducting such marketing research for B2B market (with the division into local and foreign markets) as:

research of competitive advantages of company (our flag product)
research of development opportunities of the market
research of consumers’ behaviour for B2B market
research of effectiveness of company’ activities on B2B market

What knowledge does client gain thanks to our B2B market research?

what are strengths and weaknesses of a company against competitors’
background
what activities should company start to strengthen its position on the market
what development directions should a company undertake
what are niche areas on the market
what opportunities / threats are hidden in the surroundings of the company
(e.g. sector, region)
what is the general situation in the sector, its perspectives
what will be the reaction of business client to a product, price, promotion etc.
how does business client perceive a company – his imagination, opinions

Why market research?

In the economy of XXI century the definition of competitiveness has become a multidimensional issue. Companies stop to compete each other only by price mechanism for the same or similar products. Nowadays the ‘added value’ that organizations are able to propose their clients is one of the most important things. The success or failure of a company depends on many scalable factors, however because of each economic sector’s complexity they are very difficult to analyse.

One of the key elements of competitive game is specially prepared information about company activities within one sector of the economy and/or some connected sectors. This information let to generate many answers to a question ‘why’:

Why competitors gain more clients?
Why more clients come back to your competitors?
Why competitors have got better external and internal image?
Why your competitors gain prestigious prizes and awards more often than
you?

It is impossible to answer all these questions in an exhaustive manner without conducting proper marketing surveys. To satisfy the needs of a company we can propose you a number of useful services that will have got essential added value for your development strategy.