OUR FLAG PRODUCT – THE REPORT OF COMPETITIVE ADVANTAGES ON LOCAL MARKET

Report of competitive advantages – the final effect of marketing research with the use of different methods and techniques.

defining the position of a company on Polish market among competitors, indicating significant competitive advantages of domestic company, potential market niches and interesting directions of marketing for a company

basic and extended information about competitive companies, indicating their strong and weak sides in different aspects of marketing, indicating potential market niches, etc.

1. The analysis of secondary sources (desk research) – gathering and processing economic information about competition in the form of:
a) databases created on the basis of Internet content, online offers, price lists, etc.
b) analytical reports about current, past and planned marketing activities of rival companies – on the basis of the materials accessible online, brand periodicals, trade fairs bulletins, daily press;
c) reports based on statistical data (market’s picture or the part of market’s picture: e.g. export-import transactions over a defined period of time)

2. ‘Mystery B2B client’ research The content of the offer and price of the product/service are not the only factors that decide about gaining by a company a corporate client. There are also many other elements such as e.g. the way of reaction of rival companies to offer inquiry (who will answer, when, how further contact with corporate client is handled, etc.). Marketing research with the use of ‘mystery B2B client’s method is the analysis of all aspects of rival companies’ reactions to specially prepared inquiry (in the form of mail or phone calls).

3. Research of Internet marketing tools applied by rival companies [NEW] Nowadays the most important determinant to succeed in business world is your company existence on Internet. For our clients who want to know about their rivals’ Internet marketing activities we prepared special offer applying to research of competitive advantages and Internet marketing. We would like to propose you following surveys:

structure of your rival companies’ websites
degree of their registration of notification, dissemination in search engine and
Internet catalogue
key words that are used by positioning rival websites in search engine
degree of you rivals’ use of mechanisms that help efficiently positioning in
search engines
subjective assessment of functionality and efficiency of navigation on rival
websites

Unquestionable added value for our clients is the opportunity to use described above methods in the report of competitive advantage, where is possible to compare them with the competitive companies the ‘stationary’ marketing and Internet marketing.

The report of competitive advantages includes detailed market information and guidelines (recommendations) for activities in following fields:

Product

The size of demand, supply, consumption, usefulness and popularity of similar
products on the market
Usable values of products/services of client and competitive companies
(comparison) on the target market

Price

Wholesale/retail prices for the product on the target market
Essential factors that affect the level of prices

Distribution

Distribution channels in a sector
Forms of distribution
Transport Costs

Promotion

Types and instruments of rivals’ promotion
Effectiveness of promotion activities

Selected information about market:

Sector information
Trends, forecasts and recommendations to launch new product or service on
the market