REPORT – RESEARCH OF DEVELOPMENT OPPORTUNITIES ON DOMESTIC MARKET

Report of market development opportunities – the final effect of conducted marketing surveys of the domestic market (sector or market segment) using different survey methods and techniques;

determining opportunities and threats for a company; defining new trends on the market and development prospects; the research should specify the demand-supply relations; the report can be the starting point within making strategic marketing decisions and also can ensure the information support while building development strategy in an enterprise;

Basic and extended information about market – including information about main participants of the market, indicating strengths and weaknesses of them in different marketing aspects, defining potential market niches, analysis of the market in terms of selected groups of clients; development prognoses of the market and actual trends;

1. The analysis of secondary sources (desk research) – gathering and processing economic information about competition in the form of:
a) databases created on the basis of Internet content, online offers, price lists, etc.
b) analytical reports about current, past and planned marketing activities of rival companies – on the basis of the materials accessible online, brand periodicals, trade fairs bulletins, daily press;
c) reports based on statistical data (market’s picture or the part of market’s picture: e.g. export-import transactions over a defined period of time)

2. ‘Mystery B2B client’ research The content of the offer and price of the product/service are not the only factors that decide about gaining by a company a corporate client. There are also many other elements such as e.g. the way of reaction of rival companies to offer inquiry (who will answer, when, how further contact with corporate client is handled, etc.). Marketing research with the use of ‘mystery B2B client’s method is the analysis of all aspects of rival companies’ reactions to specially prepared inquiry (in the form of mail or phone calls).

3. Research of Internet marketing tools applied by rival companies [NEW] Nowadays the most important determinant to succeed in business world is your company existence on Internet. For our clients who want to know about their rivals’ Internet marketing activities we prepared special offer applying to research of competitive advantages and Internet marketing. We would like to propose you following surveys:

structure of your rival companies’ websites
degree of their registration of notification, dissemination in search engine and
Internet catalogue
key words that are used by positioning rival websites in search engine
degree of you rivals’ use of mechanisms that help efficiently positioning in
search engines
subjective assessment of functionality and efficiency of navigation on rival
websites

Unquestionable added value for our clients is the opportunity to use described above methods in the report of competitive advantage, where is possible to compare them with the competitive companies the ‘stationary’ marketing and Internet marketing.