REPORT - RESEARCH OF DEVELOPMENT OPPORTUNITIES ON FOREIGN MARKET

the report of development opportunities on foreign market – the final result of conducted marketing research – opportunities and threats occurring on analyzed market using various methods and techniques.

determining of opportunities and threats of company on foreign market; defining new market trends and perspectives of development; research determines supply-demand relations among market players; the report can be used by taking decision about entering foreign market, as well as support of marketing plans outside domestic market

Through cooperation with our foreign business partners – experts of conducting research within their local markets, we can offer you the highest quality of delivered services. Only the deepest knowledge of local business conditions can assure reliable and accurate results of market research. Our partners operate in following countries: Romania, Bulgaria, Ukraine, Slovakia, Finland and United Kingdom. Moreover, we always look for expanding our international contacts to new countries in Eastern as well as Western Europe.

basic and advanced information on foreign market, main players – strengths and weaknesses in various marketing aspects, indicating market niches, foreign market analyzing – taking into consideration particular segments of clients; forecasts of development and current trends;

1. The analysis of secondary sources (desk research) – gathering and processing economic information about competition in the form of: a) databases created on the basis of Internet content, online offers, price lists, etc. b) analytical reports about current, past and planned marketing activities of rival companies – on the basis of the materials accessible online, brand periodicals, trade fairs bulletins, daily press; c) reports based on statistical data (market’s picture or the part of market’s picture: e.g. export-import transactions over a defined period of time)

2. ‘Mystery B2B client’ research The content of the offer and price of the product/service are not the only factors that decide about gaining by a company a corporate client. There are also many other elements such as e.g. the way of reaction of rival companies to offer inquiry (who will answer, when, how further contact with corporate client is handled, etc.). Marketing research with the use of ‘mystery B2B client’s method is the analysis of all aspects of rival companies’ reactions to specially prepared inquiry (in the form of mail or phone calls).

3. Research of Internet marketing tools applied by rival companies [NEW] Nowadays the most important determinant to succeed in business world is your company existence on Internet. For our clients who want to know about their rivals’ Internet marketing activities we prepared special offer applying to research of competitive advantages and Internet marketing. We would like to propose you following surveys:

structure of your rival companies’ websites
degree of their registration of notification, dissemination in search engine and
Internet catalogue
key words that are used by positioning rival websites in search engine
degree of you rivals’ use of mechanisms that help efficiently positioning in
search engines
subjective assessment of functionality and efficiency of navigation on rival
websites

Unquestionable added value for our clients is the opportunity to use described above methods in the report of competitive advantage, where is possible to compare them with the competitive companies the ‘stationary’ marketing and Internet marketing.