REPORT – RESEARCH OF THE EFFECTIVENESS OF A COMPANY’S ACTIVITIES ON B2B MARKET (FOR DOMESTIC AND FOREIGN MARKET)

These research are conducted in close cooperation with our business partner - Inquiry Market Research – the company specializing in consumer marketing research;

The report of the effectiveness of a company’s activities on business-to-business market – the final effect of conducted marketing research that analyses the effectiveness of applied combination of activities in a company with the use of different research methods and techniques;

gaining practical guidelines using gathered information about the way of business client’s behavior and his decision’s criteria;

Research of the effectiveness of advertising and promotion activities
Research of the effectiveness of product name, packaging

The research covers with its scoop business clients’ reaction to applied by a company the combination of actions that translate into sales result or a company’s image;

Public opinion poll for national sample
Opinion poll (e.g. business users of concrete product, brand or service)
– traditional and CAPI
Quality surveys (group interview, ‘deep’ interview)
Auditorium Tests (Central Location Test, In-Hall Test)
Quantity and quality surveys at the service points
Observation and ethnography survey
Telephone surveys
Mystery shopping (mystery B2B client)
Internet research