REPORT - STUDY ON CONSUMER BEHAVIOUR ON B2B MARKET (FOR DOMESTIC AND FOREIGN MARKET)

These research are conducted in close cooperation with our business partner - Inquiry Market Research – the company specializing in consumer marketing research;

The report of consumer behaviours on B2B market - the final effect of conducted marketing research in field of business clients’ pattern of performing with usage of different survey methods and techniques;

gaining practical guidelines using gathered information about the way of business client’s behavior and his decision’s criteria

Research of business client’s satisfaction
Research of business client’s decision process

surveys refer to system of business clients’ behaviours, their opinions, perceptions, observations or reactions

Public opinion poll for national sample
Opinion poll (e.g. business users of concrete product, brand or service)
– traditional and CAPI
Quality surveys (group interview, ‘deep’ interview)
Auditorium Tests (Central Location Test, In-Hall Test)
Quantity and quality surveys at the service points
Observation and ethnography survey
Telephone surveys
Mystery shopping, that is mystery B2B client
Internet research